B2C Websites

E-commerce is defined as the buying and selling of the business information, conducing business transactions and maintaining the business relationship by means of internet. With the invention of the World Wide Web the global competition has been increased for almost every business. To cope with the new challenges, the worldwide business companies are investing in the new technologies such as intranet, data mining, video conferencing, broadband solutions and online marketing techniques.

B2C or Business to Consumer is a type of the E-business that involves the transactions between the businesses to consumer despite of business to business. The B2C models include online stores, tele shopping, online services, online stock trading markets and web shops. In the business model the flow of information is through the internet.

The main purpose is to the conversion of the visitors into buyers. The B2C transactions also include the flow of the tangible products that are ordered by the customers and the documents transfers.

B2C is applied to any type of business or company that is involved in the selling the products to the customers through the internet. Among the major benefits of the B2C transactions are faster shopping, call center facilities with the websites and online stores, offerings, prices and new products can be mentioned on the websites immediately, flexibility, increased reach and a better optimized website can bet more visitors that can ultimately become customers. E-business involves every trading step such as marketing, payment, delivery and customer support.

The major benefits of the B2C customers include lower price, wider choice, convenience, better information, after sale support and the facility to shop at home anytime. The benefits for the company include reduced costs, increased demand, global reach and the usage of the online marketing tools.